Johnny Boy Marketing
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What To Do About Our Free Speech Problem
Four Steps to Market Your Way Through a Recession (Plus a Bonus Tip!)
THE FOUR STEPSNo Axes 🪓Strengthen 💪Attack 🥷🏿Don’t Stop ⏳BONUS: 🥶🧊❄️ The go-to inevitabilities in American society tend to be death and taxes — and with good reason. After […]
An Ugly Consequence When Abortion and Big Data Collide
Every decision carries a consequence. Economists call it an opportunity cost. Politicians often simply call it an opportunity. Parents sometimes call it grounds for punishment. Whatever it’s called […]
Top 5 Cringeworthy Marketing Mistakes
The Top 55. Solving Racism with Kendall 🏴4. Coke is a Feeling 🥤3. Fish > Death 🐟2. Arab Spring Ignorance 👳1. White Power PSP 🎮 As most people […]
It’s a (Dysfunctional) Family Matter
Top 3 questions to ask yourself before going into business with relatives. My wife, Carla, is an amazing woman. She is exceedingly brilliant, the owner of a whole […]
The Inside Story of Johnny Boy Marketing
Big things happen in odd places and at the strangest times. I met my future wife in the basement of a dingy college residence hall. The biggest boost […]
Why So Much Marketing Data Analysis is Wrong
Any idiot can gather data. In fact, idiots are gathering data all the time. Smart people are, too. So are ants and mosquitos. Every time I drive a […]
The One Thing That Makes a Coach ‘Good’
What makes a good coach? Interesting question, but it’s the wrong one. Oh, that question has all the right words. They’re just in the wrong order. If you […]
Top 3 Super-Secret Event Planning Tips
I have absolutely zero formal training when it comes to planning events. Before this became part of my job duties, I hadn’t planned so much as a birthday […]
It’s Not the Technology; It’s Us
It’s easy to say Facebook — sorry, Meta — is evil. They do such a good job of proving the point for us. They routinely violate their own […]
When the Popular Vote Doesn’t Matter in Marketing
⬇️ What’s Below ⬇️Marketing: Science or Art? 🔬🎨The nature of feelings 🤗😭😡How to measure success in marketing 📊 Here’s one thing that doesn’t impress me much as a […]
The BM Files – Goodwill/St. Louis Aquarium
Welcome to The Bad Marketing Files, the place where we look at marketing efforts ranging from the slightly off-message to the truly horrendous. The SettingA Goodwill/St. Louis Aquarium […]
Sharing My Story Via Podcast
When it comes to podcasts, I need a 12-step program. I counted this morning, and I regularly or semi-regularly keep up with 16 of them. There are dozen […]
Let Your Storytellers Explore Their Multiple Personalities
One of the best parts of being a professional storyteller is that, if you find the right environments, you can explore the many different facets of your personality. […]
The Dark Side of Marketing: Big Brother Really Is Watching
What if I told you… … that when you visited a certain website, every single thing you do is being monitored? I’m not just talking about what you […]
The Boy Scouts are wrong: Preparation is overrated
Back in college at good old Drake University (JO 92… T-Ders will understand), I had some pretty fantastic journalism professors. There was, of course, the legendary Bob-Woodward-Not-That-Bob-Woodward, who, […]
My Most Important Interview
I have interviewed hundreds of people during my career, everyone from professional athletes and presidential candidates to the woman promoting a charity bake sale. This past week, I […]
Patrick Ewing in a Jock Strap
When I was a wee-little storyteller of 17 years, I had the opportunity to go to the New York Knicks training camp to interview their rookie point guard, […]
Storytellers vs. Content Writers (and why your business wants the first one)
All storytellers can be content writers. Not all content writers can be storytellers. And if you’re running a business or a marketing department, you most definitely want storytellers. […]
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