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‘Aim for the Company of Immortals’

So much of graphic design is subjective. What is beautiful to you might be considered atrocious by your husband, your best friend, your mail carrier.

My goal with design is summed up by David Ogilvy,
advertising tycoon, known as the ‘Father of Advertising.”

“Don’t bunt. Aim out of the ballpark.
Aim for the company of immortals.”

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