It’s Not the Technology; It’s Us

It’s easy to say Facebook — sorry, Meta — is evil. They do such a good job of proving the point for us. They routinely violate their own privacy policies, they know what they do is bad for people and bad for society, and they lie when subpoenaed to testify before Congress because they knowContinue reading “It’s Not the Technology; It’s Us”

3 Lessons for Employers From The Great Resignation

It appears as if The Great Resignation is going to stick around for awhile. More than 4.4 million people quit their jobs in September, amounting to 3% of the workforce. That beat the barely-had-time-to-take-its-coat-off record of 2.9% the month before. So what are the three biggest lessons for employers? While it might be tempting toContinue reading “3 Lessons for Employers From The Great Resignation”

Seven Steps to the Dawn of Dystopia

🔻 What’s Below 🔻What shows our vulnerability 👨🏼‍🦳👨🏾‍🦳What step we’re currently on 🎈What the spark would be 💥 Ahhh, Dystopia, that imagined land where we watch zombies and Katniss and Mark Zuckerberg dance a creepy new form of the tango while asking ourselves, “If that’s what things are going to be like after The Fall,Continue reading “Seven Steps to the Dawn of Dystopia”

When the Popular Vote Doesn’t Matter in Marketing

⬇️ What’s Below ⬇️Marketing: Science or Art? 🔬🎨The nature of feelings 🤗😭😡How to measure success in marketing 📊 Here’s one thing that doesn’t impress me much as a marketing guy: The popular vote. This might seem crazy, considering the goal of marketing is, at its core, to inspire the most people to buy your productContinue reading “When the Popular Vote Doesn’t Matter in Marketing”

The BM Files – Goodwill/St. Louis Aquarium

Welcome to The Bad Marketing Files, the place where we look at marketing efforts ranging from the slightly off-message to the truly horrendous. The SettingA Goodwill/St. Louis Aquarium billboard on Interstate 70 The ProblemThe billboard sends messages neither entity wants associated with its brand. Today’s BM Rating💩 out of a possible💩💩💩💩💩(Translation: It’s not good, butContinue reading “The BM Files – Goodwill/St. Louis Aquarium”

The Two Business Principles That Govern Life

For as much as we try to complicated it with heady notions such as meaning, purpose and lasting significance, life essentially can be boiled down to two principles with roots in economics. Strip away all the not-unworthy teachings from self-help books, leadership seminars and religious institutions, and what you’ll find is that humans act asContinue reading “The Two Business Principles That Govern Life”

One Simple Strategy to Boost Your Career

Website redesign projects suck. Anyone who has ever been a part of one will tell you that, and anyone who tells you it doesn’t suck is a liar or a masochist. I have been a part of four website redesigns, and none has launched within a three months of the original schedule. When my mostContinue reading “One Simple Strategy to Boost Your Career”

When Your Employee Receives ‘An Offer He Can’t Refuse’

I love the movie ‘The Godfather.’ Yes, part of it might have to do with my Italian heritage and how extended family reunions always seemed to be more than a bit like the wedding scene that opened the movie. But it’s more than that. ‘The Godfather’ is brilliant, innovative storytelling at its finest. In thatContinue reading “When Your Employee Receives ‘An Offer He Can’t Refuse’”

Humble Hares Always Will Beat Arrogant Tortoises

The tale of the tortoise and the hare is one of the most misunderstood fables in literature, but it holds a great lesson for employees, businesses and business leaders. The story was written by evidently armless Greek fabulist Aesop, who was once described as “of loathsome aspect … potbellied, misshapen of head, snub-nosed, swarthy, dwarfish,Continue reading “Humble Hares Always Will Beat Arrogant Tortoises”

When Shouldn’t You Listen to Your New Co-Workers?

Remember that first night after Christmas when you were a kid? Your reward for being good all year (or, at least, being seen as less-than-horrible in December) sat right there beside you as the stars twinkled outside … that new doll or Transformer or videogame system. Where was that toy the next time Christmas DayContinue reading “When Shouldn’t You Listen to Your New Co-Workers?”

What This Site Is All About, As Told In 38 Gifs

So what exactly is going on here? Well, a lot. This website is various measures of creativity, therapy, safety, career exploration, vanity and insanity (plus a few mystery ingredients I haven’t quite identified yet) — all dumped into one glass, shaken (not stirred) and poured into a 32-ounce Big Gulp cup. To better understand whatContinue reading “What This Site Is All About, As Told In 38 Gifs”

Six Steps to Asking For a Raise Right

I freely admit I have a bit of a Joker problem. OK fine. Maybe it’s more than “a bit.” I am far from an educated film critic, but as far as I’m concerned, Heath Ledger’s portrayal of the infamous Batman villain in “The Dark Knight” is the single best written, filmed and performed character inContinue reading “Six Steps to Asking For a Raise Right”

Chainsaws vs. Growers (and the Story of a Business World Psychopath)

Let me introduce you to Mr. Al Dunlap. I typically have respect for the whole, “Don’t speak ill of the dead” thing, but Dunlap’s been gone since early 2019, so I think we’re good in giving a critical review of a man who once tried to stop a company from using its plane to transportContinue reading “Chainsaws vs. Growers (and the Story of a Business World Psychopath)”

What To Do About Our Free Speech Problem

I have made a living off the First Amendment for three decades now, remarkable only in that it has not yet driven me fully insane. The first part of my career was spent as a print journalist and had the greatest potential to send me to the looney bin. I started as a sports reporterContinue reading “What To Do About Our Free Speech Problem”

A Practical Guide to Help Companies Keep Their Top Performers

Stop. Take a look around your office. Put on your judge’s robe and see if you can’t classify every single person into one of these three categories: 1. People who make things better Few in number, these are the people in your company who have vision. They take what exists and improve it based onContinue reading “A Practical Guide to Help Companies Keep Their Top Performers”

Dealing With the Scourge of Workplace Negativity

I love free food at work. I don’t even have to particularly like the food being served. If it’s free, I’m happy. Not everyone shares this positivity. Every single place I’ve ever worked has nestled in its bosom at least one person who is negative no matter what the company does. “Let’s honor our company’sContinue reading “Dealing With the Scourge of Workplace Negativity”

Managers are Common; Leaders are Rare

Here’s a working world truth: Just about anyone can become a manager, but only a small percentage of people can be effective leaders. Stick around a company long enough or apply for the right positions and show an ounce of charisma, and you’ll probably get an opportunity to be a manager. Suddenly, you’ll have actualContinue reading “Managers are Common; Leaders are Rare”

Three Ways to Make Performance Appraisals Less Horrible

Dave had about as good of a year as any first-year reporter at could ever have. I could spend paragraph after paragraph detailing all the ways he exceeded expectations, how he took the job description and obliterated it with awesomeness and work that went far beyond the words on those pages. Well, in fact, IContinue reading “Three Ways to Make Performance Appraisals Less Horrible”

One Way to Know When to Start a Job Search

You’ve probably heard the theory that a frog placed in a pot of water that is ever-so-slowly heated to a boil will stay in said pot and die a blissfully ignorant death. This science experiment is often brought up as an analogy for things in our lives that gradually get worse and fail to spurContinue reading “One Way to Know When to Start a Job Search”

Two Truths Hiring Managers Need to Hear

For prospective employees, Human Resources folks are the contact lenses of a company. Through these fine folks, a candidate is able to bring into focus what the company is all about, how it operates, what it values and what day-to-day life is like there. After more than two decades in the workforce, I’m wondering whyContinue reading “Two Truths Hiring Managers Need to Hear”

What it’s Really Like to Work in an Amazon Warehouse

Let me state this straight-away: I never peed in a bottle while I was working in an Amazon warehouse. That said, It doesn’t surprise me that some employees evidently have. Some background: I worked in an Amazon warehouse for about three months during the oh-so-fun year that was 2020. I was a marketing/communications guy inContinue reading “What it’s Really Like to Work in an Amazon Warehouse”

When It’s OK To Be An Idiot

Human resources folks get giddy when you start a new job. Suddenly, their purpose in life is fulfilled — fresh meat to season with all the really important information that will ensure you have the best chance of success at the company! Most of that seasoning is a different jar of the same salt youContinue reading “When It’s OK To Be An Idiot”

Let Your Storytellers Explore Their Multiple Personalities

One of the best parts of being a professional storyteller is that, if you find the right environments, you can explore the many different facets of your personality. And it’s a storyteller’s obligation to explore them, as well as to find the parts that are hidden in the dark corners or are guarded by theContinue reading “Let Your Storytellers Explore Their Multiple Personalities”

Why You Should Delete All Your Social Media Accounts Right Now (And Why You Won’t)

“… to give people the power to share and make the world more open and connected.” Facebook mission statement The time companies spend crafting mission statements is staggeringly stupid when you transform the hours into the dollars being paid to the people around the table (or, as of late, in the Zoom). I have beenContinue reading “Why You Should Delete All Your Social Media Accounts Right Now (And Why You Won’t)”

Good Storytellers are Changed by Their Stories

Early this morning, as snow fell softly in the pre-dawn darkness outside and my family slept upstairs, I had a 45-minute conversation with a little boy who couldn’t understand a word I said and who said about only two words I was able to pick up — one of which led me to give himContinue reading “Good Storytellers are Changed by Their Stories”

The Dark Side of Marketing: Big Brother Really Is Watching

What if I told you… … that when you visited a certain website, every single thing you do is being monitored? I’m not just talking about what you click on or what you buy. Most of us have at least an inkling that companies are doing that. I’m talking about actual recordings being made ofContinue reading “The Dark Side of Marketing: Big Brother Really Is Watching”

Why Leaders Need to Involve Their Marketing Folks

There are many paths to the C Suite, fewer to the top spot and even fewer who reach that top spot with a even a fundamental understanding of how to “do” marketing. This can be infinitely frustrating to those who were hired to be the experts at maximizing the effectiveness and efficiency of a company’sContinue reading “Why Leaders Need to Involve Their Marketing Folks”

The Boy Scouts are wrong: Preparation is overrated

Back in college at good old Drake University (JO 92… T-Ders will understand), I had some pretty fantastic journalism professors. There was, of course, the legendary Bob-Woodward-Not-That-Bob-Woodward, who, though he worked in Washington, D.C., during the Watergate era, did not, in fact, do any of the reporting that brought down a president. More important toContinue reading “The Boy Scouts are wrong: Preparation is overrated”

Two lessons from a really cool story

I am officially a Longhauler. Oh, I’m not sure that’s the actual term for it, but it’s the term I’m using to explain my membership in the oh-so-lucky club of people who are having often-debilitating COVID symptoms long after that 14-day period of suffering. We’re a fun bunch of people who are trying to supportContinue reading “Two lessons from a really cool story”

My Most Important Interview

I have interviewed hundreds of people during my career, everyone from professional athletes and presidential candidates to the woman promoting a charity bake sale. This past week, I interviewed my wife. Her dad — my amazing father-in-law — died early Sunday morning after a two-month fight with COVID and other complications. I sit here now,Continue reading “My Most Important Interview”

Patrick Ewing in a Jock Strap

When I was a wee-little storyteller of 17 years, I had the opportunity to go to the New York Knicks training camp to interview their rookie point guard, Greg Anthony. At 6’0″, I was able to look eye-to-eye with the just-out-of-UNLV star while I talked with him in the weight room. Five feet away, aContinue reading “Patrick Ewing in a Jock Strap”

Mission: Operating Room

One day back when your storyteller was still Newspaper Guy, I was sitting in my office one late afternoon editing the work of my reporters for the next day’s paper. It was the end of April in Minnesota, which meant the once-mountainous piles snow were down to about 2-foot-tall rounded mounds of filthy, pebble-strewn ice.Continue reading “Mission: Operating Room”

Remembering Misti: It’s not about how she died; it’s about how she lived

“Her name was Misti, but to those who lived around her in her Fairfield apartment complex, she was River Rat.” That was more or less how I started the story I wrote about the 8-year-old girl’s death back in July 1997. I was just more than a year out of college and was the editorContinue reading “Remembering Misti: It’s not about how she died; it’s about how she lived”

Telling the Tales of Torment

Shari’s message was one of five on my voicemail when I returned to the office after a COVID-inspired work-from-home quarantine. She told me she was one of our hospital’s first scoliosis patients 43 years ago, and, after seeing the patient stories during our recent telethon, she wanted to give back and start volunteering. Because ofContinue reading “Telling the Tales of Torment”

Thing 1 and Thing 2 of Shriners Hospital St. Louis

When storytellers tell their stories, they don’t often beat you over the head with the lesson you should take away from their work. No author — be it of a 1,000-page novel or a 300-word article — says, “This is how I want you to think differently once you’re finished reading.” There are several reasonsContinue reading “Thing 1 and Thing 2 of Shriners Hospital St. Louis”

Storytellers sometimes break the rules (and that’s OK!)

On my second day of work here at Shriners Hospitals for Children — St. Louis, I received an email from our HQ in Tampa that Care Managers Week was coming up in October and asking us to do something on it. So I set about researching what Care Managers do and what this week wasContinue reading “Storytellers sometimes break the rules (and that’s OK!)”

Storytellers vs. Content Writers (and why your business wants the first one)

All storytellers can be content writers. Not all content writers can be storytellers. And if you’re running a business or a marketing department, you most definitely want storytellers. So what’s the difference? There are many, but the key one is the focus. Content writers are fine. The good ones will produce lots of copy thatContinue reading “Storytellers vs. Content Writers (and why your business wants the first one)”

Stuff You Learn From Doctors, Episode 1

Doctors are smart people. Those whom I have met during my first two weeks at Shriners Hospitals for Children — St. Louis have impressed me, yes, with their competency, but even more so with their passion and compassion. I already have learned so much from these doctors. My education in things such as limb-lengthening proceduresContinue reading “Stuff You Learn From Doctors, Episode 1”