Category: Design – Digital
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Email Signatures
Email sigs can be boring like everybody else’s OR they can be used to try to spark genuine conversations about who you are as a person and a real estate person. I choose to go the second route.
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What We’re Reading
Businesses can be really annoying when they communicate with you only about what they’re trying to sell. I love to let people get a look behind the curtain of the real people who work for them. So I created this for a series of posts.
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Giving Back
The Allen Brake Team is a big supporter of the communities we serve. We just haven’t been really good about tactfully letting people know. This graphic was the basis for social posts to ask people to come alongside us and support some great local charities.
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Calm, Confident & Caffeinated Contest
Real estate isn’t really complicated and, as much as my math-hating self hates to admit it, it really comes down to a formula. Awareness = leads, leads = conversations, conversations = contracts, contracts = transactions, transactions = commission. My responsibilities as a marketing guy fall all over the place in that formula, but it’s most…
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Meet the Team
Humanizing our team is important to me. So I created these social media graphics to help introduce us to people.
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Pick the Paul
I learned early on in the real estate game that it is very much follow-the-leader. Everyone markets her business the exact same way. So I wanted to be different. One of the ways I’m accomplishing this is by making our open house social posts different from everyone else’s.
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Give STL Day Graphic
So when I was asking by our Donor Development team to talk about the annual Give STL Day, I immediately thought of doing some sort of social media graphic with a mountain top theme. And my initial idea was to do something like the Price is Right mountain climber guy. Can’t you just hear the…
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Alec on FOX News
When your boss calls you at 3 p.m. on a Friday and says “We need a social medida graphic for all our hospitals to promote a national appearance of our spokesperson. Help!” and then adds, “Oh yeah. We need it in an hour,” well, you just buckle down and get to work.
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Bustin’ Myths
There are some all-too-prevalent misconceptions about our hospital. So I made some social media graphics to help set the record straight.
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Play Ball!
I wanted to create something for our social media pages to celebrate Opening Day 2021 for the St. Louis Cardinals. I was an avid baseball card collector when I was a boy. So I took the framework of a 1983 Topps card and made it my own for all of our physicians.