The business of attracting new patients has been challenging during the pandemic. The business development team, which would ordinarily be meeting face-to-face with physicians and physicians assistants, has been unable to travel. So I’ve set out to help them in any way possible. One of those ways is to provide a clear, concise, informative flyer to assist in making pediatricians feel comfortable and enthused with sending one of their patients here. The goal in this piece was to provide the answer to the “Why?” question.